Audry Findings
The technical side of marketing — tracking you can trust, speed, structured data, and the fixes worth doing before a redesign.
The report isn't lying — the tracking underneath it already was, and nobody checked. Why the plumbing fails silently, and why fixing the dashboard first is decorating a cracked foundation.
Design work is wasted the moment a visitor gives up waiting for the page. Speed and findability are the real first impression, not the hero image. Fix the boring half of your site first.
Nobody gets an alert when a sitemap is missing or wrong. The cost shows up months later, as pages that were simply never found — one of the easiest fixes and most overlooked.
"Let's redesign the site" is not a CRO plan — it's an opinion about aesthetics wearing a business justification. The alternative isn't more caution. It's more specificity.
