Behavior & Heatmaps · Coming Soon
See Where Visitors Click and Where They Give Up — Without Slowing Your Site Down
Audry's click-hotspot and scroll-depth heatmap will run from one ultra-light script — no session-video recording, no weight added to your site.
A Deliberate Choice, Not a Missing Feature
Why no video
Session-video recording is heavy. It slows the very site you're trying to improve, and it captures far more of a visitor's screen than most businesses actually need or want to store. Audry's heatmap will answer the same questions — where do people click, how far do they scroll, where do they stall — without asking your site to carry that weight or your visitors to have their whole session filmed. Faster answers, lighter footprint, same decisions made.
Hotspots, Scroll-Depth, and Events Built From Both
What you will actually see
Click-based hotspot maps will show exactly where attention and taps concentrate on a page. Scroll-depth tracking will show how far down visitors actually get before they stop. Together, Audry will be able to turn them into custom events — a specific button that gets ignored, a section nobody scrolls far enough to see — so you will not just be looking at a colorful map; you will be looking at a list of exactly what to test next.
The Same Light Script Will Be the Tracking Gateway
One script, doing double duty
The heatmap will run from a single, purpose-built head script — the same one that will carry Audry's server-side tracking connection. One install, not a stack of separate tags competing for the same page load.
Anonymized by Design
Privacy, held to a real standard
Visitor data behind every heatmap will be anonymized and obfuscated, built with an eye toward US state privacy rules — California's among them — as a baseline, not an afterthought. Where the top Audry tier will add long-term storage, that same data will be held to what we call HIPAA-level security — a security standard Audry will hold itself to, not a formal HIPAA compliance certification (see Tiers & Pricing for the honest wording on that).
In This Guide
Behavior & Heatmaps
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Click Heatmaps vs. Session Recording
Why Audry's deliberate 'no video' choice answers the same questions with a lighter footprint.
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Reading Scroll-Depth Data
How to read a scroll-depth chart and actually act on it, section by section.
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Turning Hotspots Into Tests
Bridging a colorful map to an actual test — a specific button ignored, a section nobody reaches.
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Privacy-Compliant Behavior Tracking
The anonymized-by-design approach, built with US state privacy rules as a baseline, not an afterthought.
What People Ask
Straight answers
Will this record my visitors on video? No — by design. It will collect click and scroll data only.
Will this slow my site down? No — it is planned as the lightest script Audry will ship, on purpose.
Will it work with the server-side tracking? Yes — it will use the same script and the same server-side tracking foundation.
Where ARIA Reads, Where Audry Fixes
A hotspot is a hypothesis — reading it is ARIA's half
A heatmap will show you where attention lands and where it drops. Turning that into a real decision — is this a copy problem, a layout problem, a wrong-audience problem? — is the reading half, and that's ARIA's Conversion Intelligence guide: signal to hypothesis to test. Audry will give you the hotspot; ARIA helps you read why it's there.
Coming Soon
Audry's heatmap is being built now — the lightest script Audry will ship, on purpose. The notify list is the only door open today.
No spam — one email, the day it's ready.